Conversion optimization or CRO is one of the most important aspects of digital marketing. Surely adding more traffic to the website is great! But with little understanding on conversion optimization like research, data driven hypothesis, a/b tests, and analytical capabilities will risk decision making for your website on the basis of your instincts. CRO gives a lot of ideas on how to convert visitors into leads and help you explore experiences which are optimal with the help of A/B test. But CRO is very misunderstood. Follow these tips to make the most of a conversion rate optimization agency today.
- Run proper A/B tests
When you test two or more variations of a given page to check which one performs best is easy because of the simplified nature of testing software. But, it is still a method that makes the use of statistical interface to make a decision to check which variant is delivered to your users. There will also be many distinctions included. So, ensure to setup the parameters of you’re A/B testing properly before you start. This helps in keeping the mistakes at bay.
- Design your experiments
In the inception, you have to consider what experiment has to be run. You need to consider the following options:
- A/B/n test: this is the most common option. It helps in halving the traffic in two or more variants and helps you ascertain which test works on the basis of its effect size.
- Multivariate test: here you can test many variables on a page and can learn how the interaction affects the elements. For instance, when changing a headline, feature image or CTA button, this test tells which the optimal combination of the elements present is and how they impact each other when unified.
- Bandit test: these are algorithms that look for automatic update the traffic distribution on the basis of the indications on which result is the most ideal one. Rather than waiting for a month to test something, and then having a full 100 percent traffic, the bandit shifts its distribution in real time.